Trouble in Cyberdise? Social Media’s Impact on Cybersecurity

By Krystal Rennie / Adlumin, Inc.

It’s about time we get realistic about the relationship between social media and cybersecurity. As the world of social media continues to evolve, so does the danger it faces. The truth is, if you are an avid user of social media, you need security more than you need followers. The deep and dark web is vast and often unseen by the human eye, making us all think twice about what we choose to share. This blog post will view the relationship between social media and cybersecurity through a statistical lens and learn how social media without proper security is more dangerous than you might think. 

Below are six statistics that will showcase today’s social media landscape and the risks involved:

  1. 66% of study respondents are concerned about today’s cyber risks, 29% percent are not confident in their ability to prevent an attack: With the recent wave of cyber-attacks, today’s digital world is nothing compared to what it was a few years ago. Social media users need to be more aware of the risks of being online and how to prevent attacks. It’s not a one-step process, but simply being cyber-aware can cut down your chances of becoming a victim.
  2. 70% of respondents saying they’ve purchased at least one connected device, but only 50% took action by purchasing security software: Purchasing security software is often the missing piece of the cybersecurity puzzle for more organizations. Taking action is the only way to ensure that your network is secured. Don’t wait until you have been breached before you prioritize security. Act now, so you don’t regret it later.
  3. 66% of phishing attempts sent through social media were opened, compared to only 30% of phishing email attempts: Email users are more aware of “bad emails” as it’s become something of a norm. Users better understand what email scams look like; however, social media scams are new and very personable. How can someone scam you through your account? Well, unfortunately, it’s very possible if you don’t know the warning signs.
  4. 33% of organizations worldwide were targets of one to ten social media attacks: Organizations become victims of attack due to many reasons, including but not limited to the reuse of passwords, not utilizing two-factor authentication, lack of proper training, or most importantly, security platforms.
  5. In 48 countries, researchers found evidence of firms deploying propaganda on social media on behalf of a political actor such as a government or political party: The spread of misinformation is dangerous, and it puts social media users around the world at risk, whether it’s a cyber-threat or spreading information seen online into daily conversations. Our recent blog discusses the relationship between social media and misinformation while outlining how this relationship presents cyber risks to users.

The digital world is a valuable place but also scary due to the unknown activities beyond our control. Based on the statistics above, you can see that the numbers don’t lie. There is a growing concern among online users about the lack of security on social media. The only way to combat these concerns is to commit to safety, which can be done through investing in proper security software and platforms that have you or your organization’s best interest at heart.

If we wait for social media to solve their security issues, we’d be waiting for a very long time. The responsibility lies with users to do their part to ensure their safety, which starts with education, policy reviews, and investing in your cybersecurity landscape.